McDonald, M. (1995). Marketing plans: How to prepare them, how to use them (3rd ed.). Butterworth.
Citación estilo ChicagoMcDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Oxford: Butterworth, 1995.
Cita MLAMcDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Butterworth, 1995.
Warning: These citations may not always be 100% accurate.