Marketing strategy planning and implementation

Marketing strategy planning and implementation

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Bibliografske podrobnosti
Glavni avtor: Walker, Orville C.
Drugi avtorji: Boyd, Harper W., Larreche, Jean-Claude
Format: Knjiga
Jezik:English
Izdano: Boston Irwin McGraw-Hill c1999.
Izdaja:3rd ed.
Teme:
Marketing > Management.