Marketing strategy planning and implementation

Marketing strategy planning and implementation

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Detalles Bibliográficos
Autor Principal: Walker, Orville C.
Outros autores: Boyd, Harper W., Larreche, Jean-Claude
Formato: Libro
Idioma:English
Publicado: Boston Irwin McGraw-Hill c1999.
Edición:3rd ed.
Subjects:
Marketing > Management.