Marketing strategy planning and implementation

Marketing strategy planning and implementation

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Bibliografiske detaljer
Hovedforfatter: Walker, Orville C.
Andre forfattere: Boyd, Harper W., Larreche, Jean-Claude
Format: Bog
Sprog:English
Udgivet: Boston Irwin McGraw-Hill c1999.
Udgivelse:3rd ed.
Fag:
Marketing > Management.