Promotion management & marketing communications

Xehetasun bibliografikoak
Egile nagusia:	Shimp, Terence A.
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Forth Worth Dryden Press c1993.
Edizioa:	3rd ed.
Gaiak:	Marketing. Advertising. Communication in marketing. Marketing > Management.