Promotion management & marketing communications

Detaylı Bibliyografya
Yazar:	Shimp, Terence A.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Forth Worth Dryden Press c1993.
Edisyon:	3rd ed.
Konular:	Marketing. Advertising. Communication in marketing. Marketing > Management.