Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliografski detalji
Glavni autor: Kerin, Roger A.
Daljnji autori: Petersen, Robert A.
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. Prentice-Hall c1998.
Izdanje:8th ed.
Teme:
Marketing > Decision making > Case studies.
Marketing > Case studies.