Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

Show all versions (20)
Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Petersen, Robert A.
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice-Hall c1998.
Edition:8th ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Case studies.