APA (7th ed.) Citation

Kerin, R. A., & Petersen, R. A. (1998). Strategic marketing problems: Cases and comments (8th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Petersen. Strategic Marketing Problems: Cases and Comments. 8th ed. Upper Saddle River, N.J: Prentice-Hall, 1998.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Petersen. Strategic Marketing Problems: Cases and Comments. 8th ed. Prentice-Hall, 1998.