Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Bibliografiska uppgifter
Huvudupphovsman: Knox, Simon
Övriga upphovsmän: Maklan, Stan
Materialtyp: Bok
Språk:English
Publicerad: London Financial Times/Pitman Pub. c1998.
Ämnen:
Consumer satisfaction.
Customer service.