Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Библиографические подробности
Главный автор: Knox, Simon
Другие авторы: Maklan, Stan
Формат: ‌
Язык:English
Опубликовано: London Financial Times/Pitman Pub. c1998.
Предметы:
Consumer satisfaction.
Customer service.