Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Detalhes bibliográficos
Autor principal: Knox, Simon
Outros Autores: Maklan, Stan
Formato: Livro
Idioma:English
Publicado em: London Financial Times/Pitman Pub. c1998.
Assuntos:
Consumer satisfaction.
Customer service.