Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Opis bibliograficzny
1. autor: Knox, Simon
Kolejni autorzy: Maklan, Stan
Format: Książka
Język:English
Wydane: London Financial Times/Pitman Pub. c1998.
Hasła przedmiotowe:
Consumer satisfaction.
Customer service.