Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

書誌詳細
第一著者: Knox, Simon
その他の著者: Maklan, Stan
フォーマット: 図書
言語:English
出版事項: London Financial Times/Pitman Pub. c1998.
主題:
Consumer satisfaction.
Customer service.