Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Dades bibliogràfiques
Autor principal: Knox, Simon
Altres autors: Maklan, Stan
Format: Llibre
Idioma:English
Publicat: London Financial Times/Pitman Pub. c1998.
Matèries:
Consumer satisfaction.
Customer service.