Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Detaylı Bibliyografya
Yazar: Knox, Simon
Diğer Yazarlar: Maklan, Stan
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: London Financial Times/Pitman Pub. c1998.
Konular:
Consumer satisfaction.
Customer service.