Business marketing management a strategic view of industrial and organizational markets

Business marketing management a strategic view of industrial and organizational markets

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Bibliografski detalji
Glavni autor: Hutt, Michael D.
Daljnji autori: Speh, Thomas W.
Format: Knjiga
Jezik:English
Izdano: Fort Worth Dryden Press c1998.
Izdanje:6th ed.
Teme:
Marketing management.