Marketing financial services

Détails bibliographiques
Autres auteurs:	Ennew, Christine, Watkinns, Trevor, Wright, Mike 1952-
Format:	Livre
Langue:	English
Publié:	Oxford Butterworth-Heinemann c1995.
Édition:	2nd ed.
Collection:	The Marketing series
Sujets:	Financial services industry > Great Britain. Advertising > Great Britain. Bank marketing > Great Britain.