Marketing financial services

Detalles Bibliográficos
Otros Autores:	Ennew, Christine, Watkinns, Trevor, Wright, Mike 1952-
Formato:	Libro
Lenguaje:	English
Publicado:	Oxford Butterworth-Heinemann c1995.
Edición:	2nd ed.
Colección:	The Marketing series
Materias:	Financial services industry > Great Britain. Advertising > Great Britain. Bank marketing > Great Britain.