Marketing financial services

Detaylı Bibliyografya
Diğer Yazarlar:	Ennew, Christine, Watkinns, Trevor, Wright, Mike 1952-
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Oxford Butterworth-Heinemann c1995.
Edisyon:	2nd ed.
Seri Bilgileri:	The Marketing series
Konular:	Financial services industry > Great Britain. Advertising > Great Britain. Bank marketing > Great Britain.