Cases in direct marketing

Cases in direct marketing

Détails bibliographiques
Auteur principal: Brown, Herbert E.
Autres auteurs: Buskirk, Bruce D., Saunders, Paula M.
Format: Livre
Langue:English
Publié: Lincolnwood, IL, USA NTC Business Books c1996.
Édition:2nd ed.
Sujets:
Direct marketing > Case studies.
Advertising, Direct-mail > Case studies.
Export marketing > Case studies.
Internet marketing > Case studies.
Marketing > Case studies.