Cases in direct marketing

Bibliografiske detaljer
Hovedforfatter:	Brown, Herbert E.
Andre forfattere:	Buskirk, Bruce D., Saunders, Paula M.
Format:	Bog
Sprog:	English
Udgivet:	Lincolnwood, IL, USA NTC Business Books c1996.
Udgivelse:	2nd ed.
Fag:	Direct marketing > Case studies. Advertising, Direct-mail > Case studies. Export marketing > Case studies. Internet marketing > Case studies. Marketing > Case studies.