Cases in direct marketing

Cases in direct marketing

Dades bibliogràfiques
Autor principal: Brown, Herbert E.
Altres autors: Buskirk, Bruce D., Saunders, Paula M.
Format: Llibre
Idioma:English
Publicat: Lincolnwood, IL, USA NTC Business Books c1996.
Edició:2nd ed.
Matèries:
Direct marketing > Case studies.
Advertising, Direct-mail > Case studies.
Export marketing > Case studies.
Internet marketing > Case studies.
Marketing > Case studies.