Cases in direct marketing

Bibliografske podrobnosti
Glavni avtor:	Brown, Herbert E.
Drugi avtorji:	Buskirk, Bruce D., Saunders, Paula M.
Format:	Knjiga
Jezik:	English
Izdano:	Lincolnwood, IL, USA NTC Business Books c1996.
Izdaja:	2nd ed.
Teme:	Direct marketing > Case studies. Advertising, Direct-mail > Case studies. Export marketing > Case studies. Internet marketing > Case studies. Marketing > Case studies.