APA način citiranja (7. izdanje)

Zeithaml, V. A., & Bitner, M. J. (1996). Services marketing. McGraw-Hill.

Čikaški stil citiranja (17. izdanje)

Zeithaml, Valarie A., i Mary Jo Bitner. Services Marketing. New York: McGraw-Hill, 1996.

MLA način citiranja (9. izdanje)

Zeithaml, Valarie A., i Mary Jo Bitner. Services Marketing. McGraw-Hill, 1996.