APA (7th ed.) Citation

Zeithaml, V. A., & Bitner, M. J. (1996). Services marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing. New York: McGraw-Hill, 1996.

MLA (9th ed.) Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing. McGraw-Hill, 1996.