The new science of marketing state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future

Bibliografski detalji
Glavni autori: Rao, Vithala R. (Autor), Steckel, Joel H. (Autor)
Format: Knjiga
Jezik:English
Izdano: Chicago Irwin Professional Publishing [1995]
Teme: