TechnoBrands how to create & use "brand identity" to market, advertise & sell technology products

Detalhes bibliográficos
Autor principal:	Pettis, Chuck 1948-
Formato:	Livro
Idioma:	English
Publicado em:	New York AMACOM c1995.
Assuntos:	High technology > Marketing. Brand name products. Technological innovations > Marketing.