Normann, R., & Ramirez, R. (1994). Designing interactive strategy: From value chain to value constellation. Wiley.
Citación estilo ChicagoNormann, Richard, and Rafael Ramirez. Designing Interactive Strategy: From Value Chain to Value Constellation. Chichester, England: Wiley, 1994.
Cita MLANormann, Richard, and Rafael Ramirez. Designing Interactive Strategy: From Value Chain to Value Constellation. Wiley, 1994.
Warning: These citations may not always be 100% accurate.