Global marketing management cases and readings

Global marketing management cases and readings

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书目详细资料
其他作者: Bartlett, Christopher A., Buzzell, Robert D., Quelch, John A.
格式: 图书
语言:English
出版: Reading, Mass. Addison-Wesley c1995.
版:3rd ed.
主题:
Export marketing > Management.
Export marketing > Management > Case studies.