Global marketing management cases and readings

Global marketing management cases and readings

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Dades bibliogràfiques
Altres autors: Bartlett, Christopher A., Buzzell, Robert D., Quelch, John A.
Format: Llibre
Idioma:English
Publicat: Reading, Mass. Addison-Wesley c1995.
Edició:3rd ed.
Matèries:
Export marketing > Management.
Export marketing > Management > Case studies.