Relationship marketing for competitive advantage winning and keeping customers

Detalles Bibliográficos
Autor Corporativo:	Chartered Institute of Marketing
Otros Autores:	Payne, Adrian
Formato:	Libro
Lenguaje:	inglés
Publicado:	Oxford Butterworth-Heinemann c1995.
Colección:	The marketing series. Professional development
Materias:	Customer relations. Marketing. Consumer satisfaction. Customer services.