Beyond branding how savvy marketers build brand equity to create products and open new markets

Manylion Llyfryddiaeth
Prif Awdur:	Marconi, Joe
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	Chicago, Ill. Probus Pub. Co. c1993.
Pynciau:	Brand name products. Brand choice. Product management.