DAGMAR, defining advertising goals for measured advertising results

书目详细资料
主要作者:	Dutka, Solomon 1923-
企业作者:	Association of National Advertisers
其他作者:	Colley, Russell
格式:	图书
语言:	English
出版:	Lincolnwood, Ill. NTC Business Books c1995.
版:	2nd ed.
主题:	Advertising. Advertising > Evaluation.