The New direct marketing how to implement a profit-driven database marketing strategy

The New direct marketing how to implement a profit-driven database marketing strategy

Detalhes bibliográficos
Autor Corporativo: David Shepard Associates
Outros Autores: Batra, Rajeev
Formato: Livro
Idioma:English
Publicado em: Burr Ridge, Ill. Irwin Professional Pub. c1995.
Edição:2nd ed.
Assuntos:
Direct marketing > Data processing.
Database management.
Database marketing.
Direct marketing > Statistical methods.