The New direct marketing how to implement a profit-driven database marketing strategy

The New direct marketing how to implement a profit-driven database marketing strategy

Bibliografiska uppgifter
Institutionell upphovsman: David Shepard Associates
Övriga upphovsmän: Batra, Rajeev
Materialtyp: Bok
Språk:English
Publicerad: Burr Ridge, Ill. Irwin Professional Pub. c1995.
Upplaga:2nd ed.
Ämnen:
Direct marketing > Data processing.
Database management.
Database marketing.
Direct marketing > Statistical methods.