The New direct marketing how to implement a profit-driven database marketing strategy

The New direct marketing how to implement a profit-driven database marketing strategy

Sonraí bibleagrafaíochta
Údar corparáideach: David Shepard Associates
Rannpháirtithe: Batra, Rajeev
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Burr Ridge, Ill. Irwin Professional Pub. c1995.
Eagrán:2nd ed.
Ábhair:
Direct marketing > Data processing.
Database management.
Database marketing.
Direct marketing > Statistical methods.