The New direct marketing how to implement a profit-driven database marketing strategy

The New direct marketing how to implement a profit-driven database marketing strategy

Detalles Bibliográficos
Autor Corporativo: David Shepard Associates
Outros autores: Batra, Rajeev
Formato: Libro
Idioma:English
Publicado: Burr Ridge, Ill. Irwin Professional Pub. c1995.
Edición:2nd ed.
Subjects:
Direct marketing > Data processing.
Database management.
Database marketing.
Direct marketing > Statistical methods.