David Shepard Associates & Batra, R. (1995). The New direct marketing: How to implement a profit-driven database marketing strategy (2nd ed.). Irwin Professional Pub.
Chicago Style (17th ed.) CitationDavid Shepard Associates and Rajeev Batra. The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy. 2nd ed. Burr Ridge, Ill: Irwin Professional Pub, 1995.
MLA (9th ed.) CitationDavid Shepard Associates and Rajeev Batra. The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy. 2nd ed. Irwin Professional Pub, 1995.
Warning: These citations may not always be 100% accurate.