Cita APA (7th ed.)

David Shepard Associates & Batra, R. (1995). The New direct marketing: How to implement a profit-driven database marketing strategy (2nd ed.). Irwin Professional Pub.

Cita Chicago (17th ed.)

David Shepard Associates i Rajeev Batra. The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy. 2nd ed. Burr Ridge, Ill: Irwin Professional Pub, 1995.

Cita MLA (9th ed.)

David Shepard Associates i Rajeev Batra. The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy. 2nd ed. Irwin Professional Pub, 1995.