Marketing today successes, failures, and turnarounds

Marketing today successes, failures, and turnarounds

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Bibliographic Details
Main Author: Clark, John B. 1935-
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice Hall c1990.
Edition:2nd ed.
Subjects:
Marketing > United States > Case studies.
Business failures > United States > Case studies.
Corporate turnarounds > United States > Case studies.
Success in business > United States > Case studies.