Commodity advertising : the economics and measurement of generic programs

Commodity advertising : the economics and measurement of generic programs

Bibliografske podrobnosti
Glavni avtor: Forker, Olan D.
Format: Knjiga
Jezik:English
Izdano: New York Lexington Books c1993
Teme:
Advertising > Brand name products > United States.
Advertising > Food > United States.
Advertising > Food > Case studies > United States.
Generic products > United States.