Commodity advertising : the economics and measurement of generic programs

Commodity advertising : the economics and measurement of generic programs

Detalhes bibliográficos
Autor principal: Forker, Olan D.
Formato: Livro
Idioma:English
Publicado em: New York Lexington Books c1993
Assuntos:
Advertising > Brand name products > United States.
Advertising > Food > United States.
Advertising > Food > Case studies > United States.
Generic products > United States.