Commodity advertising : the economics and measurement of generic programs

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Forker, Olan D.
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	New York Lexington Books c1993
Ábhair:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.