Commodity advertising : the economics and measurement of generic programs

Bibliographische Detailangaben
1. Verfasser:	Forker, Olan D.
Format:	Buch
Sprache:	English
Veröffentlicht:	New York Lexington Books c1993
Schlagworte:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.