Commodity advertising : the economics and measurement of generic programs

Bibliografiske detaljer
Hovedforfatter:	Forker, Olan D.
Format:	Bog
Sprog:	English
Udgivet:	New York Lexington Books c1993
Fag:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.