Commodity advertising : the economics and measurement of generic programs

Podrobná bibliografie
Hlavní autor:	Forker, Olan D.
Médium:	Kniha
Jazyk:	English
Vydáno:	New York Lexington Books c1993
Témata:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.