Commodity advertising : the economics and measurement of generic programs

Detaylı Bibliyografya
Yazar:	Forker, Olan D.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	New York Lexington Books c1993
Konular:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.