Style de citation APA (7e éd.)

Forker, O. D. (1993). Commodity advertising: The economics and measurement of generic programs. Lexington Books.

Style de citation Chicago (17e éd.)

Forker, Olan D. Commodity Advertising: The Economics and Measurement of Generic Programs. New York: Lexington Books, 1993.

Style de citation MLA (9e éd.)

Forker, Olan D. Commodity Advertising: The Economics and Measurement of Generic Programs. Lexington Books, 1993.