Forker, O. D. (1993). Commodity advertising: The economics and measurement of generic programs. Lexington Books.
Citace podle Chicago (17th ed.)Forker, Olan D. Commodity Advertising: The Economics and Measurement of Generic Programs. New York: Lexington Books, 1993.
Citace podle MLA (9th ed.)Forker, Olan D. Commodity Advertising: The Economics and Measurement of Generic Programs. Lexington Books, 1993.
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