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The great marketing turnaround the age of the individual, and how to profit from it

Bibliografske podrobnosti
Glavni avtor: Rapp, Stan
Drugi avtorji: Collins, Tom
Format: Knjiga
Jezik:angleščina
Izdano: Englewood Cliffs, N.J. Prentice Hall c1990.
Teme:
Marketing.
Advertising.
Sales promotion.