Chapman, R. G. (1994). Brandmaps: The competitive marketing strategy game (3rd. ed.). Prentice Hall.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रChapman, Randall G. Brandmaps: The Competitive Marketing Strategy Game. 3rd. ed. Englewood Cliffs, N.J: Prentice Hall, 1994.
एमएलए (9वां संस्करण) प्रशस्ति पत्रChapman, Randall G. Brandmaps: The Competitive Marketing Strategy Game. 3rd. ed. Prentice Hall, 1994.
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