Chapman, R. G. (1994). Brandmaps: The competitive marketing strategy game (3rd. ed.). Prentice Hall.
Dyfyniad Arddull ChicagoChapman, Randall G. Brandmaps: The Competitive Marketing Strategy Game. 3rd. ed. Englewood Cliffs, N.J: Prentice Hall, 1994.
Dyfyniad MLAChapman, Randall G. Brandmaps: The Competitive Marketing Strategy Game. 3rd. ed. Prentice Hall, 1994.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.