Brandmaps the competitive marketing strategy game

Brandmaps the competitive marketing strategy game

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Bibliographic Details
Main Author: Chapman, Randall G.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice Hall 1994.
Edition:3rd. ed.
Subjects:
BRANDMAPS.
Marketing > Computer programs.
Marketing > Computer simulation.
Product management > Computer programs.
Product management > Computer simulation.